An independent art studio · Hyderabad

Where brands turninto stories.

Beyond what brands sell. Into what they stand for.

We work with brands through filmmaking, creative thinking and storytelling.

Recent films

Three months of making, experimenting and telling stories. A collection of ideas brought to life through films, campaigns and recurring stories. Six selected projects. Each with a different way of looking at a brand.

The genuine article. Distausa, ad film, 2026. An influencer falls for a designer bag, and her boyfriend tries every shortcut to get it. A comedy about the one thing you can’t fake.

Made to survive. Distausa, brand film, 2026. Makeup wasn’t created to look beautiful. It was created to survive. A short history in paper cutouts, from the Egyptian sun to today.

Knock Knock. Distausa, brand persona series, 2026. The Business Head delivers orders herself and meets the person behind each order, at their door.

Fancy Portal. Distausa, campaign film, 2026. A suspicious detective grills an online store about customs, shipping and paperwork, until it clears everything in front of her.

Being Conscious. Kitab, founder film, 2026. A serial tech entrepreneur on the journey from being to becoming. One voice, one chair, one striped light.

Discovery is rare. Incubez, concept ad film, 2026. Founders pitch, wait and pitch again. A clay-figure world, AI-assisted, asks what changes when your pitch keeps working without you.

What we make

Ad campaigns

One idea. Many ways to tell it. Collections of films and advertisements developed around a shared purpose. From the central idea to the different ways it comes to life.

Ad films

Every brand has something worth saying. Product films, service advertisements, promotional films, conceptual advertisements and standalone brand films.

Brand persona

A brand is more than what it sells. Recurring creative pieces, stories and visual expressions that build a recognisable personality for a brand. Not content for posting’s sake, but a consistent body of work people can recognise and connect with. Duration, deliverables and creative direction are tailored to each project.

Not on our list: performance marketing, social media management and guaranteed numbers.

How we work

Discover. Understand the brand, its values, audience, voice and communication.

Develop. Build the central idea, concept, story, script and visual direction.

Create. Bring the idea to life through direction, cinematography, performances, locations, lighting and sound.

Craft. Edit, colour, sound design and refine the final film.

Scope and deliverables are agreed before production. Creative direction is agreed before execution begins. Revision rounds and feedback timelines are defined individually for each project. Changes outside the agreed scope are discussed separately.

Who we are

Film is the medium. Not the edge. Filmmaking is what we work through today. Our interest in art and creative expression goes further than film. Commercial projects give us the ground to explore, experiment and make original work of our own. In time, we hope to make room for other artists and other forms of expression.